Shoots

Why product video outsells product photos

About 1 minute read. Practical advice from the Harf Media team.

A photo shows what a product looks like. A short video shows how it is used, how big it is and how it feels in the hand.

Film four things: the product in hand, one close detail, one real use and one before and after. A planned two-hour shoot gives you a month of content. Cut a version for each platform.

Key takeaways

  • Film the product in hand, one close detail, one real use, one before and after.
  • A planned two-hour shoot can give a month of content.
  • Cut a version for each platform.
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