Google Ads reach people who are already searching, so they suit services with clear demand, such as clinics or repairs. Meta Ads reach people who were not searching yet, so they suit products, offers and brand building.
If the budget covers only one, start with the channel closest to the buyer's intent. Track leads from day one, and give each channel enough time to learn before you judge it.
Key takeaways
- Google Ads suit services with clear existing demand.
- Meta Ads suit products, offers and brand building.
- Start with the channel closest to buyer intent.
- Track leads from day one and let each channel learn.
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