What a fast, high-converting website needs

A site that converts loads quickly on a phone, says what you do on the first screen and offers one clear action.

Compress images, use readable type and make the contact option work with one tap. Put proof near the action, such as reviews or past work. Test it on a real phone before launch.

Key takeaways

• Load quickly on a phone.
• Say what you do on the first screen.
• Offer one clear action, and make contact work with one tap.
• Put proof near the action and test on a real phone.